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Awesome read! Jeff Deutsch is an "ex-blackhat" or SEO spammer.

He recently wrote an article originally posted on Inbound.org that resonated with a lot of SEO's on both sides of the whitehat/blackhat fence.

While he does highlight how profitable spamming Google can be, he does a great job of illustrating why that is not a good long-term strategy, for your clients or yourself. Here's the intro:

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.

This blog post will tell you exactly why...

My Mindset in 2009

I never wanted to spam the Internet. Google made me do it.

This is what I told myself back then.

If spamming is so wrong, I wondered, how come it always works so well? Most black hat SEOs think this way. They rationalize spamming Google's index in so many ways:

• We're helping Google improve their algorithm!
• Content is king?!? LOL! Links are the only content you need. Google's lying to people. They deserve to get spammed.
• If we don't do spam, our competitors will--and then they'll beat us. We have to spam.
• We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs!

 

Black hat SEOs: masters of ethical rationalization

But there I was, responsible for Google adding 45,000,000 new words of spam to its index every day. I had built a spam machine; the thing was brilliant enough to give my clients huge SEO ranking boosts (this was before KontentMachine and all the other spam-producing software out there now).

Some examples of my “work”:

 Some samples of my automated article creation "work" c. 2009

Spamming was very profitable back in 2012

Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. Profit margins were about 70-80%. All profits were shared 50/50 between my partner and I. We had two sales threads—one on WarriorForum and another on WickedFire.

Read the rest of the article here: Confessions of a Google Spammer

Yes, I know. At first he makes the blackhat lifestyle sounds pretty fun. But if you continue the read, you'll see how he feels about it now, years older and wiser.

And if you take a look at the comments, you'll see quite a few of SEO's biggest names singing his praises and celebrating this article.

To small business owners, the latter parts of this article should send a clear message about why they should avoid quick-hitting gimmicks and instead pursue sound search engine strategies.

If you're looking for such strategies (or better yet, someone to execute these strategies for you), you'd do well to head to GreensboroSEOPro.com and inquire about a quote.