Gregory Ortiz’s SEO Social Stacking

See Gregory Ortiz’s SEO Social Stacking in its original habitat on The Greensboro SEO HQ or read the entire post below.

So I've decided it's about time to add some actionable SEO strategy to GreensboroSEOPro.com. Something simple enough for a business owner in any industry to understand and replicate but powerful enough to be worth learning. Enter SEO Social Stacking: a great way to boost trust and authority to a website. It's an essential tactic for new websites and a potential game changer for older sites. This technique is taught by New York's King of SEO, Gregory Ortiz.  If you search "New York SEO" or anything similar, you're going to find his company Only Source Consulting in the top spot. SEO Social Stacking blurs the line between SEO and social media, benefiting both areas of your digital marketing campaign. And guess what? It hardly takes any time at all! Read this post through but also be sure to visit the Greensboro SEO Pro social media accounts to really see the technique in action.

Rank New Sites Easier and Re-Empower the Networks of Older Sites.

SEO Social Stacking is basically just a backlink building strategy that uses social media or other "Web 2.0" profiles or pages to show the search engines a robust network. Why social media? Well, over 90% of the activity that happens on the Internet happens on Web 2.0 (interactive) websites. We're talking the big players like Facebook, Twitter, and LinkedIn as well as blog platforms such as WordPress, Blogger, and Tumblr. And lately, Google has really started making an effort to give online reviews—from places like Yelp, Yellow Pages, and Google Plus—more weight in search results. On the Internet, a link from one page to another is something like an up-vote for the page receiving the link. That's what a backlink is. To build "social stacks" all that is really necessary is to post links from your different profile pages to each other. This ties them together and powers them up. So simple. Plus, it would be a good digital marketing practice even if it didn't boost search rankings. It has multiple advantages:

For Search Engine Optimization

As long as you do it right, this interlinking sends strong messages to the search engines about your brand. It boosts trust: Google believes your business is real. It boost authority: Google believes you know what you're talking about. And it also helps distribute "link juice" throughout your digital properties. This has all sorts of benefits, including increasing the potential to get your social media or business listings ranked alongside your website. Not a concept to be covered here, but just know it is an important part of SEO.

For Social Media Campaigns

Social stacking can boost engagement. Different users prefer different platforms, so it makes sense to catch them where they are most comfortable. The aforementioned "juice" following through your properties can help you rank for hashtag and other social searches. It can also help you show up in Google's organic search results for those connected to you across these platforms. Powerful stuff and one plays right off of the other. But enough talking, more showing right?

SEO Social Stacking in Action

Greensboro SEO Pro Twitter:

Greensboro SEO Pro Google+ Pages:

Greensboro SEO Pro Tumblr:

Simple enough right? Not just these properties, but Facebook, WordPress, Blogger, and a few others. From there, you continue to mix in links to your profiles—or specific content on your profiles—in with your regular social media over time. This sends a succinct message to the search engines and social platforms about your brand. But there are:

A Few Things to Keep in Mind

Don't just do it. Do it well. There are plenty of reasons your business's SEO Social Stacking campaign would be different from my business's SEO Social Stacking campaign. There are also several ways you to augment the power of this technique. Keep reading to maximize effectiveness.

Timetable

First, should you stack as aggressively as Greensboro SEO Pro? It depends. If your business is new, go for it! You can even stack your network before you've shared any of your properties publicly if you want to! In fact, I recommend it. I'd also say that it is okay to be aggressive if you are bringing dead social media back to life. But if already have social media that is actively followed, you need to be careful. Don't throw your users off. Keep your engagement rates as high as possible always. Make sure you stay true to your brand identity and target audience. Users and search engines alike will appreciate this. So sprinkle in a few social links here and there over time instead of all at once. Even for new sites, you only want to do one round of stacking at a time. Meaning don't keep posting the same profile over and over from the another network continuously. Space out your timing to a natural flow. Natural is always best.

Niche and Platform Optimization

That's why you want to make sure your posts occupy a habitat that suits them. That is to say, optimize your social media and other Web 2.0 profiles to your industry! It's mind blowing to a digital marketer like myself how many legitimate businesses represent themselves poorly on the Internet's most traveled sites. Fill out descriptions, categories, addresses. Add media! Create an image online. An image with personality, whatever works for your business. But try to give your potential clients and customers value even through social media. You would also do well to create social link posts to other great content in your niche. Don't forget important hashtags, categories, and such—tailored to the specific platform. For instance, LinkedIn is huge for SEO, but it wouldn't look right to blast it with profile links to Facebook, Twitter, and Yelp! It's too professional for that. So no social links were posted from it last week. Remember: Take every natural opportunity to let Google, Bing, and Yahoo know what your business is all about. Then, all the connections mean a lot more.

Taking Advantage of Social Link Hubs

There are certain places across the Net that can function as hubs for all of your network links. For instance: Greensboro SEO Pro Bitly Public Profile and Google+ Brand About Page Then there are what I call 'LiveStream' sites: Sites like Rebelmouse and Flavors.me that build their content from your other social profiles. In a way, they SEO Social Stack all on their own. And these aren't the only ones. There are plenty of these types of profiles to be had across the Web. So:

Stay Tuned

You see, there is still more stacking to be done for this site as well. It's an ongoing process, but luckily its fairly quick and simple. And if you continue to watch Greensboro SEO Pro across the entire network, you'll definitely find more hidden SEO Social Stacking gems than I've already given up here. You can also use the hashtags "#seosocialstacking" and "#seo social stacking" across platforms that accept them.  Then you'll be able to find a list of all posts that included the hashtag as all of mine did this week. If you have any other questions comments, please leave them below. I will reply to every single one personally.